Analysing the tax consequences of promotional campaigns addressed to consumers

In response to growing competition, companies increasingly run various promotional campaigns addressed to consumers, such as contests, lotteries, or loyalty programmes. These activities can create tax obligations for both the organiser and the participants.

Our offer:


Paczuski Taudul assists companies in assessing the tax consequences of organising promotional campaigns for consumers. Our support includes, in particular:

  • evaluating if participation in a promotional campaign generates taxable income for participants,
  • advising on the applicability of tax exemptions to income obtained,
  • determining who - the organiser or the participant - is liable for tax on prizes.
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Anna Paczuska

She specializes in corporate and personal income taxes. She has been involved in the financial market since the start of her career.